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Marsh Supermarkets & Pharmacy, Headquartered in Indiana, Marsh operates 72 Marsh Supermarkets and O’Malia Food Markets in Indiana and Ohio, with 38 Indiana pharmacy locations. Marsh was the first grocery store in the world to use electronic scanners to ring up purchases, and today it’s the first retailer in the U.S. to use beacon technology – which uses geolocation to send coupons to shoppers’ smartphones while they’re in the store – in all of its stores.  Marsh Supermarkets has over 11,000 employees and serves over two million customers weekly.

  • Provided strategic consulting used in expanding market share programs

  • Developed a targeted non-shopper building program for their grocery stores

  • Conducted a two-month beta program which added over 1,400 new customers

  • A new concept in marketing to non-shoppers was placed into practice

  • Lowered the cost of customer acquisition over 120%.